What We Do
Not one-off deliverables. Not a hero who fixes things and disappears. A strategic partner who builds the foundation your product and your team can grow on.
Most Series A startups face the same impossible math: you need senior design leadership to scale, but you can't justify a $180–220K full-time design executive. Your one or two designers are talented but directionless; they ship work without strategic vision, process, or a system underneath it.
Fractional design leadership gives you the thinking, decision-making, and mentorship of a seasoned design executive, on a retainer that fits your stage. I embed into your team, align design strategy with your business goals, and build the capability that makes your designers better, your product more coherent, and your roadmap defensible to investors.
Data-heavy B2B products have a UX problem that most designers aren't equipped to solve. They know how to make things look good. They don't know how to make a 47-column data table scannable, a multi-step enterprise workflow learnable in under an hour, or an AI-driven recommendation engine trustworthy to a skeptical power user.
With 15+ years designing for analytics platforms, financial dashboards, and enterprise SaaS. I know how to turn complexity into clarity without losing the depth that power users depend on.
Most early-stage products are held together with design debt: inconsistent components, undocumented patterns, and a Figma file only one person understands. Every new feature takes longer than it should because designers are reinventing and engineers are interpreting.
A proper design system isn't a luxury for scale; it's the infrastructure that makes scale possible. I build component libraries, token systems, and documentation your whole team can maintain, so design and engineering move in the same direction.
AI features fail most often for UX reasons, not technical ones. Users don't trust outputs they can't interrogate. Prompt interfaces are confusing to non-technical users. Automation flows break user mental models built over years of manual workflows. The AI works. The experience doesn't.
I've designed AI into products at both the startup and enterprise level: from natural language interfaces to ML output visualization to smart automation flows. I know how to make AI features feel trustworthy, learnable, and actually useful, not just technically impressive.
Who This Is For
You have runway, a product in market, and investors expecting growth. Design infrastructure is the lever that turns engagement into retention.
Your team is working hard but metrics aren't moving. The problem is usually in the experience; it needs a systems diagnosis, not another sprint.
Your designer is talented but unleveled. You're making design decisions yourself. You need someone to own the design system, mentor the team, and report at the exec level.
Engagement Models
Best for ongoing leadership
Dedicated hours each month, embedded in your team. The right model for startups building design capability over time.
Recommended first step
A comprehensive assessment of your product experience with a prioritized roadmap. The fastest way to understand what's limiting growth.
Fixed scope & timeline
A defined engagement for a specific challenge: onboarding redesign, design system creation, or a critical user flow. Clear deliverables, fast turnaround.
Common Questions
Ready to talk?
Book a 30-minute discovery call. No pitch, no pressure. Just an honest conversation about your product and where design can move the needle.