Fractional Design Leadership for Series A Startups

Your product is ready
to scale. Your design
foundation isn't.

Launchpad UX gives you the senior design leadership, systems, and team competency to grow, without the cost of a full-time design executive.

Book a Discovery Call See how it works
40% reduction in onboarding time
65% lift in user engagement
50% fewer support tickets
10+ years in B2B SaaS & enterprise

The Pattern We See

You're shipping.
But nothing
is sticking.

You raised your Series A. You have engineers, a PM, maybe one designer. You're moving fast, but users aren't converting the way your deck said they would. Investors are asking questions. The product feels unpolished. Your designer is talented but overwhelmed, making it up as they go.

  • Features ship but don't move retention or activation metrics
  • Your one designer is an individual contributor with no strategic direction
  • Onboarding drop-off is killing trial conversions
  • You can't afford a $200K design leader, but you need one yesterday
  • There's no design system; every screen is a one-off decision
  • Your design team isn't using AI, so they're moving at half the speed of your competitors

What We Do

Design infrastructure, not just design work.

We build the foundation that lets your product and your team scale without us.

01

Fractional Design Leadership

Senior design strategy, team mentorship, and process architecture, on a retainer that scales with your stage. You get the thinking of a seasoned design executive without the full-time overhead.

Design Roadmapping Team Mentorship Design System Governance Stakeholder Alignment

02

UX for Complex Systems

Dashboard, analytics, and AI-driven interface design that turns complexity into clarity. Built for the data-heavy B2B products where bad UX kills adoption.

Data Visualization Analytics Dashboards Enterprise Workflows Multi-step Flows

03

Design Systems & Handoff

The component library, tokens, and Figma-to-code workflow your team can actually maintain. Built to scale without you managing every pixel.

Component Libraries Design Tokens Developer Documentation Figma-to-Code

04

AI & Workflow Integration

Designing AI into your product with intention, not as a feature bolt-on. Prompt interfaces, ML output visualization, and smart automation flows that users actually trust.

AI Feature UX Prompt Interface Patterns ML Output Visualization Automation Flows

The Work

What design infrastructure looks like in practice.

See full case studies →
Design System Component library & token architecture

A well-structured design system gives every designer on your team a shared language and your engineers a single source of truth.

Analytics Dashboard Intelligence platform

From financial dashboards and operational scorecards to multi-entity data platforms and AI output displays — complex information architecture made scannable, actionable, and built around how your users actually think.

Built for the AI economy

I don't just design AI features — I help your design team work with AI. Faster research, faster prototyping, faster iteration. Your small team punches above its weight.

AI-assisted design workflows embedded into your team's daily process
UX patterns that make AI product features feel trustworthy, not experimental
One designer working with AI does the output of three, without burning out

Proven Impact

40%

Reduction in onboarding time after redesigning the activation flow end-to-end.

Enterprise analytics platform

65%

Increase in user engagement after restructuring the core workflow and navigation.

B2B workflow automation tool

50%

Fewer support tickets after simplifying a financial data dashboard's information architecture.

Financial data dashboard

How We Work

A partner, not a vendor.

01

Discover

Deep-dive into your product, users, and business goals. We map the full system, not just the screens, to find where design is limiting growth.

02

Design

Rapid prototyping and iterative design to explore solutions at startup speed. Validated direction before a pixel goes to production.

03

Deliver

Production-ready designs with comprehensive specs, a design system your team owns, and developer handoff that actually works.

04

Partner

We don't fix and leave. Ongoing retainer support to iterate, mentor your team, and scale design capability as you grow.

Engagement Models

Right-sized for where you are.

Most Popular

Monthly Retainer

Ongoing design leadership with dedicated hours each month. The right model for startups building for the long term.

  • Dedicated senior design hours
  • Strategic design roadmapping
  • Designer mentorship & leveling
  • Design system governance
  • Stakeholder design reviews

Recommended First Step

UX Audit

A comprehensive assessment of your product experience with a prioritized, actionable roadmap. The fastest way to understand what's limiting growth.

  • Full product UX review
  • User flow analysis
  • Design maturity assessment
  • Prioritized recommendations
  • 30-min debrief & Q&A

Fixed Scope

Project Sprint

A defined engagement with clear deliverables and timelines. Ideal for a specific product challenge that needs senior attention fast.

  • Fixed timeline & deliverables
  • Onboarding or activation redesign
  • Design system creation
  • Dashboard or analytics UX
  • Full developer handoff

Let's Talk

Stop letting UX be the
ceiling on your growth.

Book a 30-minute discovery call. We'll identify exactly where design is limiting your product, and what to do about it.

Book a Discovery Call hello@launchpadux.com