/* Launchpad Strategy & UX — index.css */

/* ── HERO ── */
.hero {
  min-height: 100vh;
  display: grid;
  grid-template-rows: 1fr auto;
  padding-top: 80px;
  position: relative;
  overflow: hidden;
}
.hero-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 60% 50% at 70% 40%, rgba(200,135,58,0.07) 0%, transparent 70%),
    radial-gradient(ellipse 40% 60% at 10% 80%, rgba(13,15,20,0.04) 0%, transparent 60%);
}
.hero-grid {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(var(--rule) 1px, transparent 1px),
    linear-gradient(90deg, var(--rule) 1px, transparent 1px);
  background-size: 80px 80px;
  mask-image: radial-gradient(ellipse 80% 80% at 50% 50%, black 30%, transparent 100%);
  opacity: 0.5;
}
.hero-content {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: var(--space-2xl) 0 var(--space-xl);
  position: relative;
}
.hero-eyebrow {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: var(--space-lg);
  opacity: 0;
  animation: fadeUp 0.8s var(--ease) 0.2s forwards;
}
.hero-headline {
  font-family: var(--serif);
  font-size: clamp(3rem, 6.5vw, 6rem);
  font-weight: 500;
  line-height: 1.04;
  letter-spacing: -0.02em;
  color: var(--ink);
  max-width: 820px;
  opacity: 0;
  animation: fadeUp 0.9s var(--ease) 0.35s forwards;
}
.hero-headline em {
  font-style: italic;
  color: var(--amber);
}
.hero-sub {
  font-size: clamp(1rem, 1.5vw, 1.175rem);
  font-weight: 300;
  color: var(--ink-soft);
  max-width: 540px;
  margin-top: var(--space-lg);
  line-height: 1.7;
  opacity: 0;
  animation: fadeUp 0.9s var(--ease) 0.5s forwards;
}
.hero-actions {
  display: flex;
  align-items: center;
  gap: var(--space-md);
  margin-top: var(--space-xl);
  opacity: 0;
  animation: fadeUp 0.9s var(--ease) 0.65s forwards;
}
.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--ink);
  color: var(--white);
  font-family: var(--sans);
  font-size: 0.875rem;
  font-weight: 500;
  letter-spacing: 0.04em;
  padding: 16px 32px;
  border-radius: 2px;
  text-decoration: none;
  transition: background 0.25s var(--ease), transform 0.2s;
}
.btn-primary:hover { background: var(--amber); transform: translateY(-1px); }
.btn-primary svg { transition: transform 0.2s; }
.btn-primary:hover svg { transform: translateX(3px); }
.btn-ghost {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: var(--ink-soft);
  font-size: 0.875rem;
  font-weight: 400;
  letter-spacing: 0.04em;
  text-decoration: none;
  border-bottom: 1px solid var(--rule);
  padding-bottom: 2px;
  transition: color 0.2s, border-color 0.2s;
}
.btn-ghost:hover { color: var(--ink); border-color: var(--ink); }

.hero-ticker {
  padding: var(--space-xl) 0 var(--space-lg);
  border-top: 1px solid var(--rule);
  position: relative;
  opacity: 0;
  animation: fadeUp 0.9s var(--ease) 0.8s forwards;
}
.ticker-track {
  display: flex;
  gap: var(--space-2xl);
  overflow: hidden;
}
.ticker-item {
  display: flex;
  align-items: baseline;
  gap: var(--space-md);
  white-space: nowrap;
  flex-shrink: 0;
}
.ticker-num {
  font-family: var(--serif);
  font-size: 2.5rem;
  font-weight: 500;
  color: var(--ink);
  letter-spacing: -0.03em;
}
.ticker-label {
  font-size: 0.8125rem;
  color: var(--ink-mute);
  letter-spacing: 0.02em;
  max-width: 140px;
  line-height: 1.4;
}
.ticker-divider {
  width: 1px;
  height: 48px;
  background: var(--rule);
  align-self: center;
  flex-shrink: 0;
}

/* ── PROBLEM SECTION ── */
.section-problem {
  padding: var(--space-2xl) 0;
  background: var(--ink);
  position: relative;
  overflow: hidden;
}
.section-problem::before {
  content: '';
  position: absolute;
  top: -1px; left: 0; right: 0;
  height: 1px;
  background: linear-gradient(90deg, transparent, var(--amber), transparent);
}
.problem-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-2xl);
  align-items: center;
}
.problem-label {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: var(--space-lg);
}
.problem-headline {
  font-family: var(--serif);
  font-size: clamp(2rem, 3.5vw, 3.25rem);
  font-weight: 500;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--white);
}
.problem-headline em { font-style: italic; opacity: 0.65; }
.problem-body {
  font-size: 1rem;
  color: rgba(253,252,250,0.6);
  line-height: 1.75;
}
.problem-list {
  list-style: none;
  margin-top: var(--space-lg);
  display: flex;
  flex-direction: column;
  gap: var(--space-md);
}
.problem-list li {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  font-size: 0.9375rem;
  color: rgba(253,252,250,0.75);
  line-height: 1.55;
}
.problem-list li::before {
  content: '';
  width: 6px;
  height: 6px;
  min-width: 6px;
  border-radius: 50%;
  background: var(--amber);
  margin-top: 8px;
}

/* ── SERVICES ── */
.section-services {
  padding: var(--space-2xl) 0;
}
.section-header {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: var(--space-xl);
  gap: var(--space-lg);
}
.section-label {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: var(--space-sm);
}
.section-title {
  font-family: var(--serif);
  font-size: clamp(2rem, 3vw, 2.75rem);
  font-weight: 500;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--ink);
  max-width: 480px;
}
.section-desc {
  font-size: 0.9375rem;
  color: var(--ink-mute);
  max-width: 320px;
  line-height: 1.7;
  text-align: right;
}
.services-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
  background: var(--rule);
  border: 1px solid var(--rule);
}
.service-card {
  background: var(--white);
  padding: 48px 40px;
  position: relative;
  overflow: hidden;
  transition: background 0.3s var(--ease);
  text-decoration: none;
  display: block;
  color: inherit;
}
.service-card::after {
  content: '';
  position: absolute;
  bottom: 0; left: 0;
  width: 0; height: 2px;
  background: var(--amber);
  transition: width 0.4s var(--ease);
}
.service-card:hover { background: var(--paper); }
.service-card:hover::after { width: 100%; }
.service-num {
  font-family: var(--serif);
  font-size: 0.875rem;
  color: var(--ink-mute);
  letter-spacing: 0.04em;
  margin-bottom: var(--space-lg);
}
.service-title {
  font-family: var(--serif);
  font-size: 1.625rem;
  font-weight: 500;
  letter-spacing: -0.01em;
  line-height: 1.2;
  color: var(--ink);
  margin-bottom: var(--space-md);
}
.service-body {
  font-size: 0.9rem;
  color: var(--ink-soft);
  line-height: 1.7;
  margin-bottom: var(--space-lg);
}
.service-tags {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-sm);
}
.tag {
  font-size: 0.75rem;
  letter-spacing: 0.04em;
  color: var(--ink-mute);
  border: 1px solid var(--rule);
  padding: 4px 10px;
  border-radius: 2px;
}
.service-arrow {
  position: absolute;
  top: 40px; right: 40px;
  width: 32px; height: 32px;
  opacity: 0;
  transition: opacity 0.3s, transform 0.3s;
  transform: translate(-4px, 4px);
}
.service-card:hover .service-arrow { opacity: 1; transform: translate(0,0); }

/* ── PROOF ── */
.section-proof {
  padding: var(--space-2xl) 0;
  background: var(--paper-alt);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}
.proof-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--rule);
}
.proof-card {
  background: var(--paper-alt);
  padding: 48px 40px;
}
.proof-stat {
  font-family: var(--serif);
  font-size: clamp(2.5rem, 4vw, 3.75rem);
  font-weight: 500;
  letter-spacing: -0.03em;
  color: var(--ink);
  line-height: 1;
  margin-bottom: var(--space-md);
}
.proof-stat span { color: var(--amber); }
.proof-desc {
  font-size: 0.9375rem;
  color: var(--ink-soft);
  line-height: 1.6;
  margin-bottom: var(--space-sm);
}
.proof-context {
  font-size: 0.8rem;
  color: var(--ink-mute);
  letter-spacing: 0.04em;
}

/* ── PROCESS ── */
.section-process {
  padding: var(--space-2xl) 0;
}
.process-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  background: var(--rule);
  margin-top: var(--space-xl);
}
.process-step {
  background: var(--white);
  padding: 40px 32px;
  position: relative;
}
.process-step:first-child { background: var(--ink); }
.step-num {
  font-family: var(--serif);
  font-size: 0.8125rem;
  letter-spacing: 0.08em;
  color: var(--ink-mute);
  margin-bottom: var(--space-lg);
}
.process-step:first-child .step-num { color: rgba(253,252,250,0.4); }
.step-title {
  font-family: var(--serif);
  font-size: 1.5rem;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin-bottom: var(--space-md);
  line-height: 1.2;
}
.process-step:first-child .step-title { color: var(--white); }
.step-body {
  font-size: 0.875rem;
  color: var(--ink-soft);
  line-height: 1.65;
}
.process-step:first-child .step-body { color: rgba(253,252,250,0.55); }
.step-connector {
  position: absolute;
  top: 40px; right: -12px;
  width: 24px; height: 24px;
  background: var(--paper);
  border: 1px solid var(--rule);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  z-index: 1;
  font-size: 10px;
  color: var(--ink-mute);
}

/* ── ENGAGEMENT MODELS ── */
.section-models {
  padding: var(--space-2xl) 0;
  background: var(--paper-alt);
  border-top: 1px solid var(--rule);
}
.models-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-md);
  margin-top: var(--space-xl);
}
.model-card {
  background: var(--white);
  border: 1px solid var(--rule);
  padding: 40px 32px;
  position: relative;
  transition: border-color 0.3s, transform 0.3s;
}
.model-card:hover { border-color: var(--amber); transform: translateY(-4px); }
.model-card.featured {
  background: var(--ink);
  border-color: var(--ink);
}
.model-badge {
  font-size: 0.6875rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: var(--space-lg);
}
.model-title {
  font-family: var(--serif);
  font-size: 1.5rem;
  font-weight: 500;
  color: var(--ink);
  margin-bottom: var(--space-sm);
  letter-spacing: -0.01em;
}
.model-card.featured .model-title { color: var(--white); }
.model-desc {
  font-size: 0.875rem;
  color: var(--ink-soft);
  line-height: 1.65;
  margin-bottom: var(--space-lg);
  padding-bottom: var(--space-lg);
  border-bottom: 1px solid var(--rule);
}
.model-card.featured .model-desc { color: rgba(253,252,250,0.55); border-color: rgba(253,252,250,0.1); }
.model-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.model-features li {
  font-size: 0.875rem;
  color: var(--ink-soft);
  display: flex;
  align-items: center;
  gap: 10px;
}
.model-card.featured .model-features li { color: rgba(253,252,250,0.65); }
.model-features li::before {
  content: '✓';
  font-size: 0.75rem;
  color: var(--amber);
  font-weight: 700;
}

/* ── CTA ── */
.section-cta {
  padding: var(--space-2xl) 0;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.cta-bg {
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 80% at 50% 50%, rgba(200,135,58,0.06), transparent);
}
.cta-eyebrow {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: var(--space-lg);
}
.cta-headline {
  font-family: var(--serif);
  font-size: clamp(2.25rem, 4vw, 4rem);
  font-weight: 500;
  line-height: 1.08;
  letter-spacing: -0.02em;
  color: var(--ink);
  max-width: 640px;
  margin: 0 auto var(--space-lg);
}
.cta-headline em { font-style: italic; color: var(--amber); }
.cta-sub {
  font-size: 1rem;
  color: var(--ink-mute);
  max-width: 420px;
  margin: 0 auto var(--space-xl);
  line-height: 1.7;
}
.cta-actions {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: var(--space-md);
}

/* ── FOOTER ── */
footer {
  padding: var(--space-lg) 0;
  border-top: 1px solid var(--rule);
}
.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-md);
}
.footer-links {
  display: flex;
  gap: var(--space-lg);
  list-style: none;
}
.footer-links a {
  font-size: 0.8rem;
  color: var(--ink-mute);
  text-decoration: none;
  letter-spacing: 0.04em;
  transition: color 0.2s;
}
.footer-links a:hover { color: var(--ink); }
.footer-copy {
  font-size: 0.75rem;
  color: var(--ink-mute);
}

/* ── ANIMATIONS ── */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(24px); }
  to   { opacity: 1; transform: translateY(0); }
}
.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.75s var(--ease), transform 0.75s var(--ease);
}
.reveal.visible { opacity: 1; transform: translateY(0); }
.reveal-delay-1 { transition-delay: 0.12s; }
.reveal-delay-2 { transition-delay: 0.24s; }
.reveal-delay-3 { transition-delay: 0.36s; }
.reveal-delay-4 { transition-delay: 0.48s; }
/* Fallback: if JS doesn't fire (local file, older browser), show everything */
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
}

/* ── THE WORK ── */
.section-work { padding: var(--space-2xl) 0; background: var(--paper); }
.work-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-lg);
  margin-top: var(--space-xl);
}
.work-card {
  background: var(--white);
  border: 1px solid rgba(13,15,20,0.08);
  border-radius: 6px;
  overflow: hidden;
}
.work-card-label {
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 16px 20px 14px;
  border-bottom: 1px solid rgba(13,15,20,0.07);
}
.work-tag {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--amber);
  background: rgba(200,135,58,0.1);
  padding: 4px 10px;
  border-radius: 2px;
}
.work-caption {
  font-size: 0.8rem;
  color: rgba(13,15,20,0.45);
  letter-spacing: 0.01em;
}
.work-mockup {
  background: #F0EEE8;
  border-bottom: 1px solid rgba(13,15,20,0.07);
  overflow: hidden;
}
.work-card-footer { padding: 16px 20px; }
.work-card-note {
  font-size: 0.85rem;
  line-height: 1.6;
  color: rgba(13,15,20,0.55);
  margin: 0;
}
.btn-ghost {
  display: inline-flex;
  align-items: center;
  font-size: 0.85rem;
  font-weight: 500;
  color: var(--ink);
  text-decoration: none;
  border: 1px solid rgba(13,15,20,0.2);
  padding: 10px 20px;
  border-radius: 3px;
  white-space: nowrap;
  transition: border-color 0.2s, color 0.2s;
  align-self: flex-end;
  margin-bottom: 4px;
}
.btn-ghost:hover { border-color: var(--amber); color: var(--amber); }

/* ── AI WORKFLOW BANNER ── */
.section-ai-banner {
  padding: var(--space-xl) 0;
  background: var(--ink);
  border-top: 1px solid rgba(200,135,58,0.25);
  border-bottom: 1px solid rgba(200,135,58,0.25);
}
.ai-banner-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-xl);
  align-items: center;
}
.ai-banner-tag {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--amber);
  border: 1px solid rgba(200,135,58,0.35);
  padding: 5px 12px;
  border-radius: 2px;
  margin-bottom: var(--space-md);
}
.ai-banner-text {
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2vw, 1.625rem);
  font-weight: 400;
  line-height: 1.4;
  color: var(--white);
  letter-spacing: -0.01em;
}
.ai-banner-text em { font-style: italic; color: var(--amber); }
.ai-banner-right {
  display: flex;
  flex-direction: column;
  gap: var(--space-md);
}
.ai-capability {
  display: flex;
  align-items: flex-start;
  gap: 12px;
}
.ai-capability svg { flex-shrink: 0; margin-top: 2px; }
.ai-capability span {
  font-size: 0.9rem;
  color: rgba(253,252,250,0.65);
  line-height: 1.55;
}

/* ── RESPONSIVE ── */
@media (max-width: 1024px) {
  .problem-inner { grid-template-columns: 1fr; gap: var(--space-xl); }
  .process-steps { grid-template-columns: repeat(2, 1fr); }
  .section-desc { display: none; }
}
@media (max-width: 768px) {
  :root { --space-2xl: 80px; }
  .nav-links { display: none; }
  .hero-headline { font-size: clamp(2.5rem, 8vw, 4rem); }
  .services-grid { grid-template-columns: 1fr; }
  .proof-grid { grid-template-columns: 1fr; }
  .process-steps { grid-template-columns: 1fr; }
  .models-grid { grid-template-columns: 1fr; }
  .hero-actions { flex-direction: column; align-items: flex-start; }
  .ticker-track { gap: var(--space-xl); flex-wrap: wrap; }
  .footer-inner { flex-direction: column; text-align: center; gap: var(--space-md); }
  .section-header { flex-direction: column; align-items: flex-start; }
  .cta-actions { flex-direction: column; }
  .ai-banner-inner { grid-template-columns: 1fr; gap: var(--space-lg); }
  .work-grid { grid-template-columns: 1fr; }
}